Customers at this stage are called

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Another factor that you should study well is the product life cycle, which includes: Product life cycle Product development stage. Submission phase. Growth stage. Maturity stage. Sales decline stage. Product development stage This is the stage where the product starts as an idea and then begins to develop through research and experiments until your product is ready to enter the market. At this stage, you must study the market well, study the needs and problems of customers, and know the desires that customers want to achieve so that you can develop your product to meet these desires.


It must be tested in the market before launching it dentist database so that you are not surprised by the failure of the product. Submission phase At this stage, the product is at the beginning of its journey to get to know the market and customers. At this stage, profits are low, and here comes the company’s role in spreading the product’s marketing message and promoting it through intensive advertising and publicity campaigns in order to increase awareness of the product and encourage customers to buy it. “risk takers,” which is the category that prefers to try everything new in the market.


Growth stage This is the stage of developing the product quickly and strongly, as the advertising for the product has borne fruit and the product has become known to customers and demand for it has increased. This is the stage in which sales increase and profits increase with them. This stage is considered the most prosperous period for the product, so the company must exploit this stage by intensifying advertising for the product and opening new markets for it. Maturity stage Product development at this stage has become slow and sales have become almost constant. Here, the company works to maintain a constant sales rate to maintain its position among competitors.