There is no doubt that developing powerful sales messaging is one of the most challenging skill sets for modern sales professionals. Jeb and Keith break the process of down in a way that makes it easy to begin crafting sales messages that resonate.
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Ps. You can access Sales Gravy University HereIn today’s sales world, communication style matters more than ever now that sales reps tend to gravitate towards email. Email can be effective, however, you must learn how to stand out from the 350 other reps contacting the same decision-maker. Here are 5 tips for writing impactful emails that will set you apart from the competition and win more deals.
Brevity is Key
Asking about the weather or opening with, “I hope this email costa rica telegram data finds you well,” is trite and makes you look like an amateur. The key to getting a response is saying a lot with just a few words. Being clear and concise with your message will instantly separate you from other reps. Be straight and get to the point!
If you haven’t realized by now, all of the blogs about the ‘best time’ to send emails are completely off-base. There is no golden hour for email responses. You need to realize these people are just like you.
They’re in front of their computer all day long, distracted by hundreds of unimportant Slack messages and pretending to pay attention to zoom calls.
Speed is everything in business. Get the email over to them as soon as possible. If you have an attention-grabbing subject line, they will open it.
The subject line is equally, if not more, important than the content itself. A thoughtful, customized email is worthless if your prospect doesn’t open it. Stop worrying about the right time, nail your subject line, and send the message NOW.