The simple, yet powerful, word is "you".
You will see I've used it a lot throughout this training already because it speaks directly to you.
Everyone wants to feel important - they want to be at the center of things.
Using the word "you" does this.
Quickly and easily.
You really can't overdo this.
Make sure YOU adopt this best practice in your email subject lines
Now let's talk about...
Why 99% of Small Businesses Are Using The uae number data Wrong Subject Lines in Their Email Marketing
The Wrong Way to Send EmailsWe've all seen this a thousand times in our inbox (especially on Black Friday!)...
"Buy This Now" - yawn
"Hurry This Is Your Discount" - snoozefest
"Coupon Inside" - zzzzzz
"Get 25% Off, Today Only" - kill me already
"Buy My Shizzle So I Can Make Money" - OMG fo realz?
Okay, I exaggerated that last one, but you get my point...
Trying to sell like this in email is a very bad idea.
Don't do it.
You know this because everyone else is trying to do it;
"If you follow the crowd in email marketing you will get drowned out in the white noise of the inbox."
Stand Out in The Email InboxI'm a kinda organized guy so I have maybe 3 unread emails in my inbox at any time.
Most people aren't like me -
They have maybe a few hundred (or thousand!) unread emails floating around.
Most Powerful Word You Should Use in Your Emails
-
- Posts: 331
- Joined: Tue Jan 07, 2025 4:52 am