The Competitor Personas Model in Detail

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Let's keep it simple. The Competitor Personas model is a "holistic" tool for competitor analysis, capable of bringing together in a single table all the elements that characterize their online marketing strategy. It does so by applying the effectiveness of understanding and the communicative immediacy of a Buyer Personas model in competitor analysis.

The final result will be a mosaic of the top 5, 7, or 10 competitors of which we turn leads into sales with overseas chinese in worldwide data will always have specific KPIs and success factors under control to study and constantly monitor to make data-driven decisions for our digital strategy.

The Competitor Personas model does this by using 3 (and a half) quadrants , which allow you to turn your head 360°, delving deep into the identity of our online competitors and understanding:

their strategies,

how they act and communicate on search engines and social media,

with what results,

what is their most fearsome weapon.

The 3 quadrants coincide with 3 “categories” through which to observe and analyze competitors. Within each quadrant there are strategic questions to ask when approaching the analysis of that specific “category”.

The importance of asking certain types of questions has a clear purpose: to highlight the direction our competitor has taken.

Here then are the 4 quadrants/categories in detail:

the “ BRAND ” quadrant : brings together all the elements that are usually collected when we analyse “our” brand (SWOT analysis, business model, marketing/communication channels used, reference sector/market, size, history, values, etc.