Analysis of what competitors offer

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This also includes an analysis of the local services available to each audience and their respective local positioning.

In other words, you need to have language and local marketing skills not only to translate content, but also to research competitors. You need to understand the environment and culture you are moving in, and this goes far beyond word-for-word translation.

Learn from the locals and dig deeper. How?

Study what your competitors offer that you don’t. What are their best-positioned content formats?
Using videos successfully. How are albania whatsapp number database they structured?
Are they focused on image carousels? Blog posts? What kind?
What are the most successful keywords your competitors are using?
All of these aspects provide the most valuable information for your strategy in every place. Test your content for the individual market and be honest with yourself: Is your approach to the target audience really correct?

For example, if you want to target a region that requires highly interactive video formats, such as instant commentary or on-screen commentary (as is the case in China), you will need to go live, taking advantage of flash sales opportunities . Or perhaps you will be better positioned with instructional videos, directly linked to your products.