Integrate testimonials into your sales kit

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The business his testimonial drove was huge, all because of his effusive endorsement.

You can get the same results by exposing your prospects to your delighted clients. They’re dying to sing your praises, and see you and your company excel, if only you’d ask.

4 Steps For Getting Testimonials
Here are four steps you can take now to add exuberant testimonials to your sales toolkit.

Identify those key influencers who are happy with your offerings.
Everyone has access to unending stores of information about you: from your own press releases, annual reports, and websites to social chatter in Twitter, Flickr, YouTube, Facebook, LinkedIn, and blog postings.

Getting through prospect filters requires building their confidence in your past successes and current promises. Use your delighted customers to tell their stories, share the results they’ve experienced, and promote the value of working with you.

Capture quotes and examples, validate, and gain approval to use them.
Beyond their satisfaction, current customer testimonials will help you build your credibility and protect your reputation. During client meetings and in email exchanges, watch and listen for expressions of their pleasure with a project and ask to quote them.

With emails, I’ll frequently respond to a client with china telegram data thanks for their kind words, then ask if I can quote them. I’ll let them know how I want to use the quote, and if it isn’t clear, will paraphrase the quote I’d like to use.

Consider capturing quotes for email signature lines, podcasts, webcast stories, article bi-lines, press releases, blogs, and social networks as you use them.

Now that you have testimonials, don’t forget about them! Incorporate them into your selling activities throughout the sales cycle.

Go beyond including them in proposals or offering them as references during the decision process. Rather, use your client’s voice and share the good word to attract and win new prospects!
Mention them in a first meeting to demonstrate credibility and create interest.