Next, enter your seed keyword and click " Get Results ."
Discover new keywords for "mountain bikes" in Google Keyword Planner
You will see a list of keywords.
So:
A list of keyword ideas for "mountain bikes" in Google Keyword Planner
Find any keywords that are irrelevant to your campaign and add them to your negative keyword list.
Read more: Google Keyword Planner: How to Use It for SEO and PPC
The Google Ads Search Terms report russia phone number example shows a list of queries used by people who triggered your ad.
You can see it in your Google Ads account under " Campaigns " > " Insights & reports " > " Search terms ".
by navigating to “Search Terms” in the left side menu of Google Ads
While browsing, you may encounter search terms that are not relevant to your campaign.
For example, in this case, we can see "winter shoes for dogs" and "do dogs need shoes?".
Results for "winter shoes for dogs" and "do dogs need shoes?" featured in Google Ads search terms report
From here, you can add negative keywords directly to an ad group or campaign, to an existing negative keyword list, or to a new list.
How to use negative keywords in Google Ads
After identifying negative keywords for your campaigns, it's time to add them to your Google Ads account.
Here's how: