Geo-targeted Keywords

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These are queries that contain a location like "dentist Milan." These are great targets for local businesses to pursue through SEO and advertising.

Negative Keywords
These are keywords you can add to a Google Ads campaign plan to indicate keywords where you do not want your ads to appear.

For example, adding the word “free” as a negative keyword tells Google Ads not to philippines telegram phone number list show your ads to anyone who uses the word “free” in their query.

The reason you'll need to specify negative keywords is that Google Ads lets you specify your targets as "broad match," which means that Google might show your ad on a keyword results page that isn't the exact keyword you specified, but is closely related .

Negative keywords then allow you to specify what you absolutely do not want your ads to show for.

How to use Keywords
Typically, the way to “use” keywords is by planning a targeted campaign. This is where SEO, content marketing, and PPC advertising come into play.

The easiest way to use keywords is to make sure that your website content (page titles, text, web page categories and subsections, etc.) is all worded the same way your audience writes search engine queries.