Audience Insights: Audience Overlap across five domains

[himuhumaira]

Some time ago, SEMrush Traffic Analytics introduced the Audience Overlap feature , which allows you to compare two websites and shows you the percentage and absolute number of users who visited both.

The new Audience Insights report has replaced the Audience Overlap tab and now starts with a graph showing unique and shared audience volumes for websites of your choice.

You can also enter your website into Traffic Analytics, with up to 4 hong kong telegram data competitor sites.

new audience overlap report

Using Audience insights , you can:

View a list of websites with similar audiences;

Compare shared and unique audience segments;

Analyze your competitive segment and multiple intersections between rivals in one understandable graph;

Turn on Safe Mode to filter out all adult sites.

audience insights

What do you get from the Audience insights report?

The report will help you create an additional touchpoint with your potential customers or expand your reach by getting placements on new sites or building new partnerships.

When working with an existing audience:

Choose the media with which you have the largest audience share and get a list of websites with similar audiences;

This list will help you better understand the interests and values ​​of your prospects and hone the message that will resonate with them;

Monitor how your audience overlap changes over time to be aware of the flow of users starting to consider your competitors.