Study: Affiliate Marketing in the Face of COVID 19

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While April saw a sharp drop in ad spend, with bookings made by media agencies reportedly down 42%, the affiliate marketing space appears to be holding strong. data that exceeds the expected retention periods is systematically deleted;
Carrefour France has adapted its practices to facilitate the exercise of its customers' rights, particularly with regard to proof of identity;
now customer requests are handled correctly and technical problems on the site are resolved;
User and customer data is now treated with integrity.


Rakuten Advertising reached out to affiliate oman email list publishers across content, loyalty and rewards, and shopping and comparison sites in APAC (Asia Pacific) to understand the impact of COVID-19 on their business. 57% of respondents said it was “business as usual,” with some seeing better performance despite the challenging circumstances.

42% said site traffic had increased over the past month, and another 34% said traffic had remained stable.
61% of respondents said growth was organic and 42% said referral traffic from social media increased, which is consistent with the large number of people in lockdown increasing their digital interactions.
PAID ADVERTISING
While retailer investment levels have been impacted during the pandemic across all channels, 58% of affiliate publishers say they are seeing better performance from brands that are actively offering deals in the marketplace and promoting them through their affiliate partnerships.