Data marketing is essential today

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Big Data is the process of analyzing a large amount of data, both structured and unstructured. As a result of this analysis, better decision-making is possible. Thus, Big Data is positioned as an excellent solution against uncertainty, because it allows us to act by eliminating risk by predicting future behavior.

as it offers many benefits. Some of them would be: designing cell phone number lookup philippines new products, personalizing the customer experience or calculating prices.



A company has a huge amount of data about its customers, but it often fails to take advantage of even half of it. This vast amount of information comes from numerous sources that collect inputs through contact with its buyers.