The evolution of Marketing: Inbound Marketing

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samiaseo222
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Joined: Sun Dec 22, 2024 3:25 am

The evolution of Marketing: Inbound Marketing

Post by samiaseo222 »

All the points we talked about yesterday at the Inbound Marketing Mallorca event, I'll stick with this one: EMPATHY . The old and obsolete cold calling models are a long way behind us. A client doesn't expect you to sell to them, they expect you to move them. And that's why Inbound Marketing was born , a disruptive sales methodology that aims to make clients fall in love by creating valuable content and establishing relationships with them, which captivated us many years ago at La Agencia .

Inbound Marketing Empathy

We recently read a post by Raúl Brito Cubas, a honduras email list motivational coach. So motivational that we almost got emotional reading it. Don't sell, excite your clients .

You couldn't be more right, because EMPATHY is the key to start building relationships with your customers, not databases. The key is to create valuable content to gain the trust of those who can buy from you and thus make your customers fall in love with you so they can become advocates for your brand.

Inbound Marketing Earn the respect of your customers

To do this, it is very important to create your BUYER PERSONA , not your brand's target. The target identifies groups of people by socio-demographic data, age, purchasing power or sex. BUYER PERSONA are semi-fictional profiles of your IDEAL CLIENT, which collect information not only demographic but also focus on people's objectives, fears, uncertainties and needs, to subsequently create content that sparks their interest.

Inbound Marketing we start a relationship

When creating this interesting content, it must be done taking into account the BUYER JOURNEY, which are the different stages of the purchase cycle that BUYER PERSONAS go through:

Knowledge : You are expressing symptoms, doing research, and naming your problem or opportunity.
Consideration : You have now defined your situation and are committed to seeking different approaches to its solution.
Decision : You have decided on a solution and are compiling a list of possible products or services. You will narrow down that list gradually before making a decision.
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