Marketing Qualified Leads (MQLs)

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They are generated through marketing efforts. MQLs are leads that meet the requirements of a potential customer, however, it is up to you how to evaluate them.



3) Sales Qualified Leads (SQLs)
They are also generated through marketing efforts.

An SQL is an MQL that demonstrates the ghana email list customer's intention to purchase the product. These are potential, qualified, and ready-to-buy customers.

These are the types of customers who fit the profile of the most attractive prospect, displaying behaviors that signal to salespeople that they won't waste their time.



4) Attendance at Marketing events through qualified prospects

Whether you’re organizing webinars or seminars at trade shows, keep track of the number of attendees, and try to make a list that is purely “non-prospects.” Within this metric, comparing each person’s event attendance is useful, especially to later factor into each person’s Cost Per Lead, and each person’s Average Lead Quality.



5) Requests For Proposal (RFPs) by qualified prospects


If your business relies on RFPs (or RFQs) as a significant part of sales, you should include them in your marketing evaluation.



6) Cost per SQL (Sales Qualified Lead)

It requires making some assumptions about how to allocate actual marketing spend, integrating some activities, such as trade shows, that showcase business opportunities. Trade advertising spend could also be allocated to all of your leads.

Your ultimate goal is to allocate expenses that will help you understand the relative costs of potential customers.