How to reduce the cost of your Facebook campaigns -

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Since time is often short and every euro invested has to have an effect on results, we are going to learn how to use Facebook Ads automation rules , with which Facebook will notify you and/or update you of changes to your campaigns, ad sets and ads, carrying out all the actions you have specified , which will give you more control over your campaigns and reduce your management time.

Creating automatic rules consists of three basic points:

Define the level of the campaign structure to which you want the rule to apply.
Define the action you want that rule to implement.
Define the conditions that must be germany email list met to trigger the action of that rule.
Today we are going to focus on creating automatic rules based on measuring return on investment (ROAS).

What are the most important Facebook Ads performance metrics?


Before we begin creating automated rules, let's review the metrics we'll use to implement this process.

ROAS is probably the most important metric when analyzing your campaigns , as it tells you how profitable they are. Facebook basically offers two ROAS metrics:

ROAS from mobile app purchases, which is tied to mobile app events.

ROAS of purchases made on the website, which is linked to standard sales conversion events.

If you are selling online, you need to activate the standard purchase event action to be able to record all purchases in number and money. ROAS is expressed as a ratio, so for example 2.5 will be a 250% return on investment.

Once ROAS is calculated, the other most important metrics are cost per result, relevance score, frequency and CPM.