The immediacy of the Internet, the network revolution

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Thus, for example, large multinationals have become powerful content -generating machines . You only have to take a look at websites such as Coca-Cola , where, along with information about the products and activities of the company with the 'spark of life', you can find news about music, literature, lifestyle, social commitment, ecology and even its own sociological research office dedicated to nothing less than researching the happiness of the planet . All of these contents, and others generated exclusively for social networks, require large human teams dedicated to their creation, writing and dissemination . But there are many other examples such as Son Estrella Galicia or BBVA and the Spanish League.


This wave is also beginning to reach small and medium-sized cambodia email list companies and institutions that still manage communication with their stakeholders with a corporate website that is not updated enough, an occasional campaign for a specific product or stage, and a presence on social media that, on too many occasions, is not properly maintained or focused on their needs. It is not about reproducing on a small scale what the big companies do, but about putting the task of getting relevant information about the company to the target audiences in the hands of the right professionals . The size and activity of the company or entity will determine whether it should have its own or external communications team, but ignoring the need for it in a globalized, transparent world, with more informed audiences and clients and with greater capacity to choose than ever, is leading the company to failure or, at the very least, giving too much advantage to the competition.

That is why content creators – journalists – will continue to be necessary . And it will continue to be the best profession in the world if, wherever they carry out their work, they uphold the values ​​of rigor, truthfulness, responsibility and humanity that have shaped journalistic ethics. Some, perhaps the least, are fighting in media outlets with an uncertain present, but which are shaping their future. The majority, applying those same criteria from their work in companies and institutions to be the transmission belt of their values ​​to society.