OK, the headline is generic, but the opening message does the trick. Short sentences. Great rhythm. Powerful wording “community of doers,” “pride”. And a bad-ass CTA. SparkToro Email marketing category: welcome email What is this email campaign about? It’s the first newsletter message that SparkToro sent after opting-in to their mailing list. Why it works Rand Fishkin’s audience research software, SparkToro, has a unique and playful tone of voice.
And this email is a great example of their india telegram database flow. This newsletter proves how crucial combining copywriting skills, a sense of humor, and relevance is. They leveraged the AI hype to create a hook from the start, placing a “meh” paragraph followed by “That was weird. ChatGPT wrote that. Now, a human’s turn:” This trick is smart for at least two reasons: First, they winked at everyone skeptical or frustrated regarding ChatGPT.
This “we’re on your side” line has the potential to build brand loyalty for SparkToro. Second, they bridged the opening to the first part of their curated content, which is about AI-generated content becoming the new floor. The rest of the newsletter delivers value and quality writing. Very engaging content marketing! Semrush Email marketing category: welcome email What is this email campaign about? Semrush, a leading digital marketing end-to-end platform, sends this message to new email subscribers.