Create content based on a plan and strategy

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If you don't have a strategy, you can't know if your content is working.

Content must have a purpose and you must be clear about what it is. Seeking more visits is not the same as generating sales opportunities, for example.

Plan your content before you start writing, thinking argentina email list about who your buyers are and where they are in their journey. Content should be educational, not promotional , and remember that less is more: a short, well-structured text is easier to read and more successful than a long-winded 1,200-word text.

Insert links and add images
Both links and images improve the user experience : links, both external and internal, allow the user to access more interesting content. In addition, by including internal links to other related posts on your blog, you are promoting your content.

Images help the aesthetics of the page, making it more readable and therefore more likely that your readers will not leave. Remember that it is in the first few seconds that they decide whether to stay on the page or leave it.

Include calls to action
Calls to action are the first step in the conversion process . They are intended to attract visitors to convert them into leads. The goal is for the visitor to take a step further in the process, and to do so, the call to action invites them to do something: download an ebook, watch a video or request more information, for example.

They must therefore easily catch the user's attention : their location must be appropriate and striking. Use their shape or colour to make them stand out, but always fitting logically into the structure of the page.