Social Media Ads

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Another great way to build and increase brand awareness is to implement paid social media ads. Social media platforms like Facebook/Instagram, Twitter, and LinkedIn all have paid options to promote your brand’s message and reach a specific and targeted audience of your potential customers. Most social media ads look like other social media posts, except they state they are sponsored. They appear in a user’s normal feed, and will appear to the audience members of your choice — for example, 18-25 year poland telegram mobile phone number list olds living in New York City. Seeing your brand among their normal scrolling routine will keep your business in your potential customer’s mind, and they may even associate your business with the other positive posts they see on social media!

Google Ads

Get your message in front of the right audience with Google Search Ads! Google Ads allow you to reach your potential customers while they are actively searching for your products or services. Google even lets you select “Brand Awareness” as a campaign goal — it’s a great tool for informing customers about your service while they’re searching for or considering other options. For example, if you sell homemade chocolate bars, a great idea would be to include the keywords “chocolate,” “handmade,” or “local” to reach a crowd of users actively searching for products like yours. Be sure to set your product apart to increase brand recall — showcase what makes your brand different or unique! Google Ads also lets you target your specific audience with features like in-market audiences and demographics, to reach potential customers who are already actively searching for products like yours and are in the market to purchase.