The next stage is Consideration

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The best way to illustrate this is with a company that distributes stones used in jewelry. At the very top of our funnel is Awareness – the potential customer does not know which specific companies sell and distribute stones, so they enter general terms such as “stones for jewelry.”

The next level is Interest – this is where the customer learns about the offers of specific companies, making sure which one has the best conditions to offer. Then, their phrases entered into the search engine may be “best prices for gemstones for jewelry.”

If a potential customer is certain that the offer proposed by one of the gambling data taiwan companies is the best, then their phrases in the search engine will be much more precise, e.g. "(company name) jewelry".

Based on this example, we can see why we should carefully analyze the issue of keywords and match them to the appropriate stages. This is also useful for further optimization of the campaign. In the case of more general phrases, located in the higher part of the funnel - they do not convert very often, but can have a significant impact on acquiring new customers. By displaying ads for these keywords, which are located at the higher level of the funnel, we can increase awareness of our brand among people who have not heard of it yet. It is good to set lower bids for these phrases, because they will certainly have more searches than those located at the lower level.