How to generate anticipation for holiday advertising

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Let’s take a look at how some brands are putting these best practices into practice. adidas Source adidas makes email selection easy with five sign-in options. Target customers can use a third-party account or enter their email address. Landing page email capture uses a multi-step format to reduce friction. Displaying required fields one at a time will encourage visitors to fill out the form. Additionally, even if the prospect abandons the process, asking for the email first ensures they capture the message.

The brand now has the means to overseas chinese in worldwide data conduct lead nurturing campaigns and hopefully convert leads. Another best practice on this page is a clear value proposition. Visitors immediately know they will receive a discount by joining. Confect Source Confect does more than just tell visitors its value proposition. It demonstrates its drag-and-drop functionality with animated images. Showing and telling doesn’t end there. As you scroll down the page, you'll see actual photos of their products as well as the company logos of the brands that use the products.

The CTA is clear and concise. Just in case you forgot to scroll up to click the CTA, there’s another button at the bottom of the page above the testimonials. Create a Lead Generation Form The email capture form that follows the CTA is longer than the other forms in this list and is used to collect user and company information. Harper Wilde Source Harper Wilde's email capture page is a pop-up window. Even so, it still has all the basic ingredients to convince visitors to sign up.