Red Bull transmits brand image a brand associated with terms

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One of the most powerful examples of naming in sports marketing is the Red Bull Cliff Diving brand. Red Bull, the most famous energy drink in the world, does not focus on explaining what its drink is like or what its ingredients are: such as “risk” or “adventure”. Thus, Red Bull has managed to create one of the strongest brands in existence, and, to a large extent, this is thanks to sponsorship. The energy drink brand is a sponsor of Formula 1 athletes, skateboarding, extreme skiing, climbing… and many other extreme sports.

And, in this list, a high diving uruguay consumer mobile number list competition could not be missing, such as the Red Bull Cliff Diving. Sports marketingSports marketingThe trend of sports sponsorship in naming goes further, and currently there are already many leagues and competitions that include a trademark in their name: Liga Endesa (Basketball - Spain) Barclays Premier League (Football - England) Jupiler Pro League (Football - Belgium) Nitto ATP Finals (Tennis - England) But we are no longer just talking about competitions, but naming can also be implemented in the stadiums themselves: Wanda Metropolitano (Atlético de Madrid, Football, Spain) Allianz Park (Saracens, Rugby, England) Enterprise Center (St.

Louis Blues, Ice Hockey, USA) Of course, if you want to carry out a naming sponsorship strategy, you have to keep in mind that you usually need a lot of budget for it. Strong hashtags Like the slogan “battle braids” (#battlebraids), which has made triathlete Lucy Charles go viral. When an athlete creates a current of opinion or movements like this, the potential to go viral is impressive. In this case, Lucy Charles always competes with braids, and she started calling them battlebraids. Little by little, this concept was used more and more, until it has gone completely viral.