Discover the perks of being social

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Are you wondering what's in it for you? After all, setting up social profiles, creating content, finding followers and engaging regularly can require a lot of time and resources. While that's true, going social can help significantly with streamlining your hiring process. According to SparkHire, 33 percent of recruiters who use social and digital technologies report that it takes less time to hire, 43 percent report that they find more candidates, and 49 percent report that the candidates are higher quality.

Let the candidates screen you.
With social recruiting, the recruiter's role takes on less of an advertising role and sweden phone number resource more of a brand ambassador role. One of the first things candidates do is check out an employer's online presence. It's not enough to have a website; they want to know what you have to say on a daily basis. They want to get a feel for the company culture before they walk through your doors.

Find followers by telling a story.
Self-promotion is rampant on social media, but that's not what your audience wants to see. Sure, you could post about your job openings and hope that people are interested in applying. But if no one knows who you are or what you do, your efforts will likely be in vain, especially if you want to hire top talent. Storytelling is the key to showing why people want to apply for the work you are promoting. Tell your company's story through the eyes of its employees. Use pictures more than words so that your followers can see the value your company offers.