Trade shows 2018: are you wasting your budget?

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There are traditional marketing actions, such as participating in fairs or holding events, that generate many contacts but that later hardly turn into clients, despite having invested a lot of resources in it (time, economic costs, etc.). However, this does not happen in Inbound Marketing, since once a user leaves their contact information, they enter a flow or workflow that has the purpose of maturing their interest until they become a potential client . Only at that moment, your commercial resources will come into play to complete the process, thus greatly increasing the chances of closing a sale.

Customer loyalty.
In Inbound Marketing, not everything ends with the sale; on the contrary, that is only the beginning. The Inbound methodology aims to turn customers into brand advocates , and therefore the relationship cannot end with the sale. Through different digital channels, such as social networks or email marketing , a constant relationship will be maintained with them, keeping them informed of all the company's news. In this way, you can maintain a closer and more direct link with them and, at the same time as you build their loyalty, you get them to become advocates and recommend your services to other people.

In short, Inbound Marketing is the perfect methodology for the business mailing lists poland technology sector, as, in addition to boosting your business, it will make you stand out from your competition. Do you want to know more about how to apply digital marketing in your ICT company? Download this guide !





Why adopt an Inbound approach in technology companies?
Adopting an Inbound strategy in your technology business means leading it towards an increase in qualified traffic to your website and developing actions with the aim of converting them into customers .

For your own purchasing cycle and complex products
Technology sector firms, with highly specialized and technical products, often have quite long purchasing cycles .

This is the perfect property to attract potential customers with valuable content about the solutions your company can offer to their problems (or even make them aware of those needs), and nurture them to develop relationships of trust .

Because it helps you position yourself and expand in your sector
In addition to generating sales opportunities and potential customers at a lower cost than with other marketing techniques, increasing conversion rates and ROI, Inbound will help you position your brand through content .