Ways to re-engage inactive email subscribers

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You’ll make more sales and be the first product or service that comes to mind when a real-life friend or family member asks for a recommendation. Customers are your best data points if you want to learn how to convert your prospects, look no further than your current customers. That they’ve already taken the leap speaks to the fact that you did something right and through your long-term relationship you can get to know them better than you will ever know your leads.

Use your retention emails to gather data on gambling data turkey your customers and build buyer personas and customer journeys that you can then use to inform your acquisition efforts. Retention email ideas to get you started if you’re not sure where to start with customer retention campaigns, here are a few inspirational emails. Exclusives: a preview of a new product, a vip-only event invitation, or a special sale all make customers feel “in” and valued.

Exclusive email offer requests: being asked for our opinion triggers neurochemicals associated with satisfaction and empathy. Ask your customer for feedback to make them feel good and get valuable data. Survey email gamification: another trigger of happy neurochemicals are games – as the recent gamification software craze has shown for both employees and customers. Reward your customers for engaging with your brand and they’ll want to do more. Tumblr gamification email training: continue to educate your customers on your product.