When we think of content marketing , it’s all too easy to think of it as just an on-page SEO tactic – creating and publishing content on your website.
However, taking a holistic view, content marketing includes both on-page and off-page tactics.
Publishing great content on your site is only one part of content marketing, because any denmark email list content you create and publish on the web falls under content marketing.
If you write a guest post or publish an infographic that gets linked to by a prestigious journal, that’s content marketing.
Creating great and engaging resources can make it easier to promote your content and encourage others to share it as well. Typical content marketing tactics that help increase off-page signals are:
Blog posts
Infographics
Surveys, studies and research
eBooks and whitepapers
Content Marketing also works well with other off-page techniques such as link building, social media, and public relations.
Simply put, if you have great content, get it out there. You can use our Content Marketing Toolkit to find the hottest topics trending online and find the most relevant industry media outlets to promote your content.
Earn backlinks from authoritative sites.
Off-Page SEO Tactic #3: Content Marketing
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