Social media influencers have become an important part of promoting brands and products to their followers. Coca-Cola strategically partners with influencers and celebrities to amplify its marketing messages and reach specific audiences. By aligning with popular figures and influencers who align with Coca-Cola’s brand values, the company aims to increase brand visibility and build authentic connections with consumers.
However, the widespread use of social media also exposes Coca-Cola to potential risks. Negative uganda mobile phone number list publicity, customer complaints or viral controversies can spread quickly and affect the company's reputation. To mitigate such risks, Coca-Cola has developed robust social media monitoring and crisis management strategies to address issues quickly and transparently.
Demographic changes, such as changing population distributions and aging populations in some regions, are affecting Coca-Cola’s target audience and market dynamics. Different age groups have different preferences and consumption habits, necessitating a customized marketing approach.
As populations in certain countries age, there is a growing interest in health and wellness among older consumers. Coca-Cola has responded by introducing product variants that cater to the specific needs and tastes of older people. For
example, in Japan, where the population is ageing significantly, Coca-Cola launched 'Coca-Cola Plus', a drink fortified with dietary fibre and calcium, designed to appeal to health-conscious older consumers.