Identify competitors' products, prices, positioning and promotional strategies

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Once you have all the preliminary information, it is time to move on to the "4 Ps" of marketing: product, price, placement and promotion. Exploring these aspects will allow you to better understand your competitors' marketing strategies.

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Identify key products and pricing strategies
At this point, you need to do a thorough investigation of each of the belize email list competitors on your list.

Take some time to explore their sites and locate:

the featured products or services;
their pricing strategies, including sales and discounts;
additional promotions such as referral schemes, free trial offers or other extra benefits.
Your competitor may have hundreds of products on their site. Most likely, only a small portion of them are the main drivers of their traffic. To identify your rivals' top products, use the Top Pages report in the Traffic Analytics tool. To do this, enter your competitor's domain in the search bar.

The Top Pages report tells you which pages on a website are generating the most traffic . By identifying the most popular product pages on a competitor's website, you can determine which products are most likely to appeal to their audience.