How to set up automatic promotion of products on VKontakte

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For cold audiences, the algorithm will show the most popular products in your community or products from your selected collection.

If you want to show only specific products in your ad, but don’t want to create an extra selection in the store, create a hidden selection. You can select this function at the ad creation stage:


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Moderation and launch of advertising
Once the setup is complete, click the "Launch Ad" button. The campaign will automatically go to moderation and will be launched immediately after verification.

The requirements for ads are the same as when setting up a regular campaign in VK. They are described in detail in the VKontakte help .

Optimization of advertising campaign
The new campaign will appear in the VK advertising account. After that, we recommend optimizing the audience. For example, you can manually configure the regions where ads are displayed or other parameters. It is more convenient to do this from a computer.

Click on the "Advertising" tab in the left side menu on your personal VK page. If you have not launched a target before, the tab will appear immediately after creating the current advertising campaign with auto-promotion.

How to set up automatic promotion of products on VKontakte

Open the list of advertising campaigns in your account and click on the name of the newly created advertising campaign. It will contain 2 ads - for warm and cold audiences.

How to set up automatic promotion of products on VKontakte

Click the Edit button to open detailed ad settings:

How to set up automatic promotion of products on VKontakte

Select the Audience tab → Location. Specify the region where you want to display your ads:

How to set up automatic promotion of products on VKontakte

You can also add regions to the exclusion where you don’t want to promote the product. Don’t forget to keep an eye on the potential size of the target audience – it shouldn’t be too small.