Types of tags:
Google Analytics: Most often used to track website traffic and analyze user behavior.
Google Ads: Helps with conversion tracking and remarketing.
Facebook Pixel: Supports Facebook advertising campaigns.
Custom HTML: Allows you to add any code, such as heatmap analysis tools.
Remarketing tags: Used to target personalized ads to users.
Go to the "Tags" tab in GTM and click "New".
Select a tag type, such as "Google Analytics: GA4 Configuration".
Enter details such as the Tracking ID and assign a firing rule, such as “Page View”.
GTM Capability Table Example
Function Description Benefits
Creating rules Allows you to specify when the tag line phone number data should activate Precise event tracking
Variable handling Dynamic values used in tags Flexibility and adaptation to needs
Data layer Passing advanced data to GTM Advanced analytics and personalization
Debugging and previewing Testing your setup before publishing Elimination of errors
Integration with tools Supports Google Analytics, Google Ads, Facebook Pixel and more Easier marketing management
Google Tag Manager allows for comprehensive tracking tag management while offering flexibility, precision, and ease of use. Creating rules and variables, as well as handling different types of tags, make GTM an essential tool for anyone who wants to increase the effectiveness of their website and marketing campaigns .