A Brief History – Where did the term “the fold” in English come from?

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Below the Fold – What is it and why does it matter?
Below the fold explanation
Below the fold is a term that refers to content on a web page that is visible only after scrolling down the page . In practice, this means all elements placed below the fold line that divides the visible part of the page from the hidden part.

The term comes from the newspaper industry, where “the fold” meant the fold of the newspaper. Anything above that line was immediately visible and was meant to grab readers’ attention. Below the fold , on the other hand, referred to the lower part of the newspaper, less visible on newsstands but just as important in terms of content.


The term “the fold” dates back to the days when newspapers were the primary ig phone number data source of news. The top half of the front page was the place for the most important headlines and key news stories to grab the attention of passersby. The bottom half of the newspaper, or “below the fold,” contained secondary content that was only discovered when the newspaper was fully unfolded.

The concept of “the fold” has been adapted to define the boundary of content visibility on a computer, smartphone or tablet screen. Content visibility has become a key element in website design and UX and SEO optimization.

What is the importance of the below-the-line section in modern web design?
While “above the fold” traditionally focuses on key information and calls to action (CTAs) , the below the fold section is crucial to building user engagement. It’s a space where you can place supplementary content , such as detailed product information, customer reviews, or FAQ sections that address your audience’s concerns.

In modern web design, below the fold plays a role in: