AI-based marketing and advertising

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Digital marketing is all about intent and relevance. AI-powered advertising software can optimize this by delivering highly targeted ads, product recommendations, and marketing messages.

Predictive Emails : AI tools can send personalized emails to users at the right time based on their interactions with your products across all channels.
Time-limited offers : IoT devices can identify a customer entering a store and offer them timely discounts to encourage impulse purchases.
Custom Catalogs : AI can create custom catalogs of products a customer might like from your massive e-commerce website
Contextual advertising : AI can process large amounts of data to present ads based on customer preferences and browsing context
Time-based notifications : Mobile apps can integrate AI tools to send notifications at the right time and in the right language to influence user behavior
Business Tip: In addition to building AI products, you also have the opportunity to become a specialist AI vp maintenance email list marketing technology agency for specific clients. You can create custom AI marketing solutions for your needs. For example, you can create a bot to track the performance of specific keywords or report on market developments, creating products that offer a competitive advantage.

14. AI-based sales automation
An organization’s ability to reach more customers and create more awareness/interest directly correlates to the amount of revenue they can earn. In a highly competitive market, sales teams are looking for ways to cut costs without compromising performance. AI-based products can enable exactly that.

Below are products you can build to help with various marketing and sales use cases.

How can AI be used in marketing and sales?

Task Automation : Create an AI-powered automation app to reduce the number of repetitive tasks that sales team reps need to perform.

For example, follow-ups can be fully automated with AI, with personalized and predictive messages.

Transcribe Videos : AI-powered note takers are in high demand among sales professionals, who use the tool to record/transcribe the conversation while focusing on building a meaningful relationship with the prospect.