What was the real influence of the online Olympics?

[sharminakter]

The Olympic season is now over, it is time to come to some conclusions.

This year, Tokyo hosted the most challenging Olympics yet. The pandemic reshuffled the deck of one of the most anticipated sporting events. The 2020 Olympics were actually held in 2021, with no live audiences in stadiums, much controversy within the country, and the lowest television audience since 1988 .

If you look at traditional media, this Olympic season has been student data a blip in Olympic history. So we decided to take a look at how things have fared from a digital perspective.

Using Semrush's powerful intelligence, which covers social, Google, and Amazon searches, we've highlighted some key stats for this year's Summer Olympics:

How popular were the Tokyo Games with online audiences?
Which athletes have had the most media coverage on social media?
Did the Summer Games impact consumer demand for sporting goods? And much more.
Tokyo 2020 Olympics: Social Media Interest Trends
Each edition of the Olympic Games is accompanied by a separate Twitter, Facebook, Instagram and YouTube account. This year, the Tokyo Games also took to TikTok, opening the first official TikTok account for the Olympic Games.

Here are some general statistics about the official Tokyo 2020 social media accounts
The number of people who followed the official Tokyo 2020 social media accounts.