Looking for micro-influencers in other social media

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Choose a keyword that is relevant to your business. Try to be specific. For example: Instead of searching for #food, search using terms like #veganfood in Google. Generally, the first two results will be from Instagram and Twitter.

Step 2:

Clicking on the Instagram link will show both the top posts and recent posts for the hashtag.

Step 3:

Click on the images and then visit the user profile. Remember you are looking for micro-influencers. Many of the top posts will be from big influencers who may not be suitable for your small business.

Step 4:

Go through the images and profiles. Check their follower numbers, interaction lebanon phone number resource rate and post type. Make a list of micro-influences that you think will be suitable for promoting your business. Then contact them for partnerships or promotion deals. You can always send freebies or product samples to micro-influencers to encourage them post about your products.

Pros:

You’ll find many micro-influencers who will post about your business for sending them complimentary product samples
You may get to know some micro-influencers for your relevant keywords who actually have a significant reach despite falling into the micro-influencer spectrum
Cons:

Finding suitable micro-influencers in this process will take a lot of time and effort
Failing to choose the right hashtag may cause you to overlook many important influencers
Connect with micro-influencers at real-life events:
Apart from looking for micro-influencers online, you can actually connect with them in off-line events too. For example: In any local event, like - exhibition, seminar, workshops etc, which is related to your business, you can meet with many micro-influencers and talk with them face-to-face. Even you may discover there are micro-influencers in your friend circle or among people that you personally know.


Apart from Twitter and Instagram, you can also look for micro-influencers in Facebook and LinkedIn. In Facebook, you have the option to discover Groups related to your business. Join these groups and notice which members are interacting the most. You can similarly find relevant groups on LinkedIn. Typing your business topic directly in the search bar will also show you relevant people who are professionally engaged in your field. As Facebook and LinkedIn are a bit different than Twitter and Instagram, you need more time to build up relationships with micro-influencers in these platforms.