In other words, the advertisements posted on the closed platform originate

[mstakh.i.mo.mi]

” Self-definition/unavailability: This category is left to strange content and advertisements that do not meet any other content category. Digital platforms Primary advertising platforms are divided into two categories, commonly referred to as “ open ” and “ closed ” platforms, but mixed options are often used. The closed platform is a brand-created format, the purpose is to promote its content essentially on its website. The advertisements seen on these platforms will not be seen on other platforms, because these types of advertisements are generated for their individual use, and are built around displaying advertising units within a specific agenda of the website.


from the platform brand itself. Popular examples include promotional tweets on lawyer database Twitter, sponsorship stories and video advertisements on Facebook. [The definition of ] open platform needs to be quoted as the general promotion of the same brand content on multiple platforms, but through some changes in the original advertising format. Unlike closed platforms, the content itself exists outside any given website where it appears, and is usually distributed by third-party companies on multiple websites, which means that advertisements appearing on open platforms are placed there by advertisers.


[27] The two famous platforms using this open model are Taboola and Outbrain. The hybrid platform allows content publishing platforms to establish a private market where advertisers can choose to bid for advertising space stocks through direct sales or through a programmatic auction called real-time bidding （RTB）. Therefore, the advertisements distributed on the hybrid platform are placed there by the platform itself, and the space has been sold to open platform advertisers.