What is an event in Google Analytics 4?

[sharminakter]

Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app.

Events are the basis of all GA4 tracking.

Every time a web interaction takes place, whether it's a page view, click, scroll, or purchase, GA4 records that data as an event.

This is a big change from the previous version. In Universal Analytics (UA), events were one of the many data types you could track. In Google Analytics 4, all user interaction data points are tracked as events .

Here's how it works:

The technical name for one of these tracked chinese malaysia data web interactions is a “hit.” As you can see below, Universal Analytics had several types of occurrences. But in GA4, all hits (interactions) are events.

A comparison of hit types in Google Universal Analytics and GA4
Now, let's look at two crucial differences between GA4 and UA event tracking.

Google Analytics 4 Event Tracking vs. Universal Analytics: What's Changed?
There are two major changes you need to be aware of when comparing Google Analytics 4 events to Universal Analytics events.

GA4 offers different types of events
Universal Analytics did not have different event types.

As you'll learn in this guide, GA4 event types include automatically collected events, enhanced measurement events, recommended events , and custom events.

Although they all produce event data, they operate differently in terms of creating event tracking.