Product Marketing Strategy Trends in the Digital Era

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The digital era and free market have a big role in accelerating the pace of today's business. For the company itself, this is a great opportunity as well as a challenge to develop their business.

Why is it called a challenge? Because indirectly the list of israel cell phone numbers company will continue to be "demanded" to continue to innovate, both products and marketing strategies to develop their business so that their business can continue to exist amidst today's tight business competition.

Changes in People's Interests and Behavior
The digital era and free market have influenced trends that occur in society, society seems to be encouraged to change their interests and behavior, especially their shopping behavior.

This change can be seen from data published by HootSuite and We Are Social. Quoted from detik.com , the number of internet users in Indonesia has reached 202.6 million internet users as of January 2021. When compared to the number of internet users in 2020, there has been an increase of around 15.5% or more than 27 million people in the last 12 months.

Not only Indonesian internet users are increasing, the number of mobile devices connected to the internet has also jumped sharply to 345.3 million. With active users on social media on various platforms reaching 170 million or up 10 million from the previous period.

Moreover, the average internet user in Indonesia can spend up to 8 hours and 52 minutes accessing the internet, playing social media for around 3 hours and 14 minutes, streaming for 2 hours and 50 minutes, and spending around 1 hour and 38 minutes just reading online and offline media.