How to Come Up with Creativity in Advertising

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Creativity is a special component of advertising materials that is responsible for the creative presentation of a commercial offer and makes the ad unique, distinguishing it from the information noise. It accompanies a potential buyer through all stages of the sales funnel: attracts attention, evokes an emotional response, convinces of the need for the product philippines whatsapp number database and motivates to buy.
In simple terms, this is what will make sure that your target audience doesn't pass by your banner and doesn't close your ad on the Internet. We consider the stages of creating creative and its role in advertising in this material.

Competitor Analysis
Before moving on to advertising creativity, it is necessary to carefully study the market. Any commercial offer is a company's hypothesis about how its product can satisfy the customer's needs, what images will resonate in his cultural code, why he should choose this particular brand. Competitor analysis allows you to create the most profitable offer and not repeat an idea that people already associate with a brand. To create a bright, memorable and effective advertisement, you need to understand why target buyers buy another seller's product:

reasonable price;
values ​​conveyed by the company;
convenient delivery method;
product/service features;
emotions that the competitor influences, etc.
How to come up with creativity in advertising.
By collecting information about popular creatives, you can find out which competitors' hypotheses about consumer behavior are accurate. Using them can increase conversion and sales. In order not to forget useful information extracted from the study, you can create a summary table. For example, write down the keywords that buyers use when searching for a similar product in a search engine, or create a value map by target audience segments.