Annotation (snippet) in SEO is a blue link and subscript text that the user sees in search results in response to a query
Examples of annotations in search results
What search queries are you promoting by:
In the Stone Age, they promoted themselves using general queries: "Online store + something." They drove traffic mainly to the main page.
At the Metallita stage, we moved forward with more precise queries. We started creating clusters based on search demand. As a result, the number of sections on the site increased significantly.
In the Middle Ages, the most advanced players create new clusters based on the analysis of search phrases within the site.
Examples of clustering by internal search
"I've seen a lot of reports from guys from Ozon, Avito. The guys analyze the internal search blocks on their site and, based on stable search phrases within the site, make new categories and clusters. This, my friends, is high level. Avito and Aliexpress do this especially well. For each search query within the site, there is already a separate cluster, a separate category."
Evgeny Letov, founder of the Promo Expert studio
2. Retargeting
Remember the user's whims. In the Middle Ages, the user bc data malaysia phone number even more spoiled, since the number of offers for the same product grows. A person can buy the same product on Ozon, Wildberries, and in your store for about the same price. To warm up people, you have to use complex retargeting funnels. If a user came from SEO and did not buy, catch up with him with offers 1, 2, and 3.
Add a newsletter subscription to the retargeting. In complex topics where decisions are made slowly and the average bill is high, CRM marketing is one of the advanced tools for warming up users.
3. Conversions
In the Metallite era, texts were rewritten manually. If the site has grown to thousands of product pages, replace manual labor with automatic text generation using formulas.
Auto-generation of texts by formulas is not yet artificial intelligence, not GPT chat and not Yandex GPT. For now, these are just formulas, when based on variables in a category or product card, automatic text generation occurs.