Mastering the art of drip email campaigns

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This is quite useful if you want to leverage a new trend in your industry or an important topic your loyal customers should know about. Start the sequence by telling your subscribers what the next series of emails will be about. Briefly summarize the topic you’ll cover and its relevance to your subscribers. Tell them how long the series will be—for instance, days, weeks, one month, etc. Subsequent emails can then begin to explore your topic in more detail.

Each email should focus on a specific bc data vietnam user list aspect or subtopic related to the main theme. You can also insert links to educational blog posts on your website, like the example below: educational email example from sauna house. Educational email example from sauna house. Source: reallygoodemails in your final sequence, you can go over key learnings again. It’s advisable to end this email sequence with an offer– maybe an ebook with a complete guide or a useful resource.

If you have an online course to sell, the educational email sequence will be quite effective for promoting the course. Event sequence if you have an event coming up– physical or virtual, then an event sequence will do you great good. This email sequence aims to create buzz around your upcoming event and get your subscribers to register. You can schedule this to run a few weeks before your event, - weeks would be fair. Apart from your general subscribers, other categories of people you may want to send an event email sequence to include: people who attended a previous event you had people who visited your event page but did not buy a ticket here’s how a typical event email sequence would flow: the first email in the sequence in this drip campaign example could be a teaser– short, engaging, and intriguing.