on't ask for all the data at once in the registration

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One popular approach to such segmentation is RFM analysis, which evaluates customers based on three indicators: when was the last time you bought it (Recency), how often do they buy (Frequency), how much was spent (Monetary Value). Such segmentation helps to decide how to proceed with the client. For example, active clients who buy often and in large quantities can be sent messages to warm them up and encourage them. Lost clients can be reactivated - all according to the logic of the life cycle. Advice: Don't try to cover everything at once - define your goal. Do you need to increase sales, average bill, return former customers or increase loyalty? Segmentation by purchase history The dance studio collects feedback and emphasizes that they have a flexible schedule of visits. If the client does not return to classes, they send a reminder with a discount offer.



How to collect contact database and data for segmentation How to divide is clear. But how to collect? To collect the base and prepare for segmentation, you can use one or all canada phone number list of the methods below. Your main result is working for "warm" clients. Do not irritate those who are not interested with mailings. You will only ruin your reputation and even get your account banned. Subscription or registration forms on the site Offer your potential client to register on the website or in the application and leave contact information: phone number or login in the messenger. Dform . This will only scare them off. You can add a couple of questions that are important for your niche. For example, if you have a sporting goods store, it wouldn't hurt to immediately find out what sport your client does.



Registration form on the website Basic registration questions already help to get to know your client better Polls and questionnaires in the mailing list There are contacts - send out mailings with surveys. They should not take much time. Clearly define what you need and ask only important questions. In such cases, companies often use additional motivation in the form of incentives. For example, bonuses in a loyalty program, discounts, gifts with purchase. Sample questionnaire A more detailed questionnaire form will help you learn about your customers' preferences Tip: Don't forget to obtain consent to the collection and processing of the user's personal data. Analysis of customer reactions and behavior Study how users react to your messages and behave on the site: like, ask questions, read your materials or add products to the cart. Example : A client starts looking through catalogues and adding products to favourites on the eve of the holidays, and then disappears? Remind him of the forgotten products, offer a discount on them or send a selection of similar ones.