Trust Is Required, Trust-Building Is Toxic

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Turning somebody from an interested party into a lead requires a little selling, and for any degree of success (a conversion), some sort of trust is required. Yet, trust-building is almost always toxic because it is used so often by scammers, spammers, and fraudsters. Look online for an article about building trust online or offline, and you will read a laundry list of techniques that spammers/scammers use and that we are all sick of.

However, you can use people's flawed notion of trust for your benefit. For example, we finland phone number resource all know that most medical students use essay writing services at least several times during their education because the practical side is so time-demanding, and yet doctors are the most trusted in our society. We all trust teachers, but if you are over the age of 35, you probably know a teacher personally and also know that he/she is a complete moron. The point is, do not try to build trust, exploit that of other people such as customer referrals, freelance salespersons, and even of your own competitors.


Mónica Rodríguez is a writer, art historian, and editor at LendGenius. She specializes in Art History, Art Conservation, History, Literature, Finance, Tech, Wellness, and Travel. In her free time, she's usually roaming the halls of the museum or the local bookstore surrounded by stacks of books.