Be sure to dilute informational posts with communicative ones. For example, by posting a video of the work process on social networks, ask users to guess what type of massage is used and what problems it helps to get rid of. It is also worth remembering about introduction posts. They should be posted not only at the very beginning of working with the account, but also with a certain frequency. Since your goal is to attract new clients for massage, who will be easier to trust you if they know a little more about you and the services you provide.
recommendations and life hacks Often people do not immediately turn to a specialist instagram database to eliminate health problems. They can endure pain for years and not decide to make an appointment with a specialist due to lack of time, or because they simply do not know that massage can help get rid of problems. Therefore, one of the tasks of educational posts is to familiarize users with the symptoms that will prompt the need to contact a professional, talk about what pain a massage session will help eliminate, explain that you can not delay the decision to sign up for a session.
The source of ideas for educational posts are health problems that can be solved with the help of massage treatments. Tell about the diseases of clients and how their health improved after a full course. Don't forget to dispel the myths that people have when it comes to pain relief for certain conditions, which can become barriers to making an appointment with a specialist. In addition to information about massage, it is important to remind users about sports, cosmetic procedures, and the benefits of proper nutrition.