All these products are widely used in beauty salons

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It is important to remember that competitors can act ahead of the curve. Technological progress does not stand still, which means that new equipment appears, which entails an increase in competition in this area. Also, the salon business is influenced by new discoveries in medicine, chemistry and, as we have already said, cosmetology. Scientists continue to work hard and invent new technologies aimed at combating aging. They produce various products (creams, masks) to help women prolong their youth.


The client is always ready to pay for a quick and visible result. If you do not track ig database these trends, the salon will cease to be interesting and will lose its clientele, which means its competitiveness will decrease. All these factors were identified as a result of the PEST analysis of the beauty salon. 3 Mistakes When Conducting a PEST Analysis Mistake #1: Overgeneralizing data. Some marketers believe that it is not so difficult to conduct a full analysis of all factors influencing a business.


But we assure you that this is not true at all. Often, data on the same thing can be so different in different sources that it is simply impossible to conduct a high-quality analysis and draw a conclusion. Read also Examples of USP for a beauty salon: ready-made options + tips for drafting Read more Mistake #2. Underestimating or overestimating factors. Quite often, there is too much information in a PEST analysis. They try to fit all the data that can be collected there.