As we all know, the concept of e-commerce originated in the United States. In 1999, Jack Ma founded Alibaba in Hangzhou after returning from a study tour in the United States. However, e-commerce has been developed in China for more than 20 years. It has experienced the test of a large number of users and has formed exclusive marketing strategies such as Double Eleven. Chinese e-commerce companies have established a unique e-commerce model. In recent years, Chinese Internet companies have exported these models to the United States. In addition to Temu's "cut one knife" strategy, live streaming has also begun to affect the e-commerce landscape in the United States.
Last July, Canada-based business software developer Shopify launched a live streaming feature in partnership with YouTube. Many US e-commerce companies have started to launch their el salvador whatsapp resource own live streaming features after seeing the conversion rate of over 40% for live streaming e-commerce in China. The first was Amazon, which launched the live streaming feature in 2016 and implemented the KOL program.
According to US media reports, a young female lawyer, Morris, said that her annual income from her regular job was $110,000. After participating in Amazon's live streaming of fashion, beauty and skin care products, her income increased sixfold, and now she has become a full-time anchor. Amazon gives anchors a very generous commission, usually around 10% of sales, and some even as high as 20%. However, anchors like Morris do not only live stream on Amazon. Another application familiar to Chinese people has become the main platform for live streaming in the United States, that is TikTok.