What is contextual advertising and what results can be achieved with its help?

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Contextual advertising is commercial information that is displayed only to users ukraine whatsapp number database interested in it. It can be seen in the following places:

Search engine results are at the top and bottom, as well as on the right side;
On popular sites that cooperate with search engines.
Contextual advertising is launched for a specific audience. It is seen only by those people who meet the customer's requirements. As for the form, it is displayed in the form of text, banners and videos (with a hyperlink).

How to set up contextual advertising
The customer selects a key request or a series of key requests, after which he specifies to whom the commercial information will be displayed. He determines the gender, age, interests and region of residence of the target audience. The last step is choosing the form of payment for contextual advertising:

Per click – money is charged after a person clicks on a hyperlink. This tool is well suited for start-up companies that want to gather information about their audience and determine the demand for a product;
Per lead – payment for the target action of the target audience (ordering a product, subscribing to news, leaving contact information, etc.). This technology is appropriate in cases where a product with low attractiveness or a high price is advertised;
Per impression – payment for impressions of banners, text and videos. It is suitable for image advertising and increasing brand awareness.
Contextual advertising is the absolute leader in terms of targeting (selecting the desired target audience). In addition to the above criteria, it allows you to determine the time of display of ads, language, education, marital status of the audience and the sites where it "lives".