A link profile audit is a comprehensive check and assessment of backlinks that lead to a site, its individual pages and subdomains. It is carried out to remove low-quality links and conduct proper link building. In order for a site not to fall under search engine filters, its anchor list should look as natural as possible.
As part of the naturalness analysis, the presence of anchorless uruguay whatsapp number database links, graphic links and brand anchors (including those with precise search queries for goods and services) is checked. In addition, the link mass assessment includes an analysis of the percentage of spam in the anchor list and a reduction in its severity, taking into account the SEO policy of competitive sites.
Competitors Link Analysis
To analyze the link profile, you should select resources with similar semantics from the TOP-10 for the required queries. When commercially promoting a company's website, you need to study the Internet pages of companies with a similar range of products and a similar pricing policy: this will help determine the exact link building methods for a specific region. Researching the link policy of large portals will be useful only when promoting a federal-level resource: otherwise, you can get distorted data.
After identifying the main competitors, you should study their link profile. As part of this procedure, the number of donors, the nature of the links and the type of pages that are reinforced by backlinks are specified. To search and analyze this information, it is recommended to use special services, including Ahrefs, Majestic SEO, Open Site Explorer, SeoLib and Serpstat.
Selecting sites for placing links
When choosing resources within the framework of building a link profile for SEO promotion, it is necessary to consider:
the number and nature of external links leading to this portal;
website positions in search results for high-frequency key queries;
resource authority;
level and speed of indexing pages in Google, Yandex, Rambler, Yahoo;
features of organic traffic and SPAM (including Checktrust);
the presence of “suspicious” links (if blocks of sold links are visible on the site, it is better to refrain from interacting with it);
thematic citation index (TIC);
the number of SEO links for sale (an abundance of such links is an indirect sign of a link farm and requires additional verification of the resource);