If you ordered a mobile app from a third-party developer, Events Manager has the option to send instructions directly to them.
Once you've set up your events, you can launch a retargeting campaign peru mobile phone numbers database in a similar way. When creating an audience, select "In-App Actions."
Client list
To show ads to people whose contact information you have, select "Customer List".
The Complete Guide to Facebook Retargeting
Client information is accepted in CSV and TXT files formatted according to the platform rules . Lists may include:
email addresses;
phone numbers;
Android Advertising Identifier (AAID) and Apple Advertising Identifier (IDFA);
Facebook Page IDs;
Facebook application user IDs;
names;
surnames.
You can also specify the following user characteristics:
city;
area/region;
country;
date of birth;
year of birth;
age;
postal code;
floor.
And the event parameters:
time of event;
event name;
customer value;
currency;
Order ID;
object number.
An example of a correctly completed list can be downloaded from the link .
If you don't have enough information about your users, use the audience parser for Facebook. An overview of the best services and their operating principles is published at the link .
Offline actions
Facebook lets you target ads based on offline user activity. To get started, create a new offline event group in Events Manager.
The Complete Guide to Facebook Retargeting
Enter a name and description for the event set. Leave the "Automatically assign to new ad accounts" option enabled to ensure that events are tracked by default in future ads and other accounts.
The Complete Guide to Facebook Retargeting
Assign account access to events in the next window. Then you will need to download offline events.
The Complete Guide to Facebook Retargeting
You will need a CSV file with customer data. This can be exported from the company's CRM system. To make sure the data is compatible with Facebook's requirements, download the sample from the link . The finished file can be simply dragged and dropped to the bottom of the screen.
Read also:
Everything You Need to Know About Video Advertising on Social Media
The Complete Guide to Facebook Retargeting
Click Next: Map Data. You will see a table with the data distributed across columns.
The Complete Guide to Facebook Retargeting