It is a repository of customer information in their interaction with absolutely all channels, including physical ones, through a POPS, a point of sale or an interaction with another person. All the linked information is then structured. Many of these projects have to do with bringing us information and comparing it with our website or content that is on the website or on networks.
LinkedIn to know the consumer
I think we are going back to the saying “content is still king.” LinkedIn is still a fantastic channel. SaaS companies in the B2B environment work a bit by talking to other professionals who may have similar problems to the ones we are trying to solve. There is a lot of information on LinkedIn.
LinkedIn is fantastic for us to get closer to certain decision oman number makers, who in the future may be people of interest, and it serves to validate whether what we are proposing is relevant and impactful and to know if the problem we have really exists or is something we invent. The truth is that it has been positive and many of these exercises make them relevant.
Could you give us an example of a “conversion funnel” on LinkedIn?
At the SEO level, we have to be aware in order to make ourselves relevant, not only in the search engine that is Google, but also on platforms such as LinkedIn and then cross-reference it with the content and networks that really make sense with the strategy we are proposing.
If we are going to use the example of the program, we have to see how, in what way, what copy, on what channels, we have to think about it. Even in my campaign, we did a case that was very interesting where we started to work on dynamic search ads on Google to directly question who was doing the search and interact with the people doing the search.
What matters is relevance.
Converting opportunities into customers
Thanks to Matías, we delve into the world of digital tools, analytics and why constant content on LinkedIn should be the priority of any user. Through this ExpertIn Live, we see how important it is for a brand to know its consumers, as well as to be known by them, all this while adapting to the technological world that changes every day.