The Ice Bucket Challenge campaign gives

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On the other hand, many participants do not bother with heroism and saving the world. They just have fun, fool around and rub their hands together with glee, choosing a list of their own victims of the ice flash mob. By the way, not every challenger transfers 10 bucks to the fund to fight the deadly disease.


Participants the opportunity to choose their own emotions. Some are fighting to raise money sweden email list for charity, while others are just having fun. But absolutely all participants feel a sense of belonging to a fashionable movement. This, by the way, confirms that the Ice Bucket Challenge complies with the signs of experiential marketing .


Unobtrusiveness and the absence of strict boundaries are the third lesson of the Ice Bucket Challenge virality. Flash mob participants are not asked to show a receipt confirming the transfer of a charitable contribution. No one controls the temperature of the water. Despite this, funds raising funds to combat amyotrophic lateral sclerosis receive many donations. And most participants really douse themselves with cold water.