Being informed by the media or the market that our company is going through a major economic crisis , that our CEO has been dismissed, that there is going to be a staff cut or that there is a rumour that the company is immersed in a major merger process, are still common situations in the business world. And although internal communication, that which is directed at the internal client, that is, the worker, is acquiring a greater importance within companies, it still has a long way to go.
Those who think that “people understand each other by talking” are right. There is nothing better than maintaining good communication with those around us to avoid potential conflicts in our daily lives. But what about companies? Do they establish internal communication channels to solve their problems? Do they care about creating a continuous and dynamic exchange of information between the members of the organization?
It is a mistake to think that internal communication is a "luxury" and something exclusive to large companies, especially in the current stage, which is marked by somewhat uncertain results at all levels. This is why it is becoming one of the great professional challenges of the 21st century, where there are still very few entities that develop an adequate internal communication policy that contributes to implementing changes and achieving the company's corporate and strategic objectives.
Many companies ignore the fact that in order to be competitive nepal whatsapp data and successfully face the change that the market is inexorably pushing towards us, they must know how to motivate their human team , retain the best employees, and instil in them a true corporate culture so that they feel identified and loyal to the organization. And it is precisely here where internal communication becomes a key strategic tool to respond to these needs and enhance the feeling of belonging of employees to the company.
To increase the effectiveness of the human team, the true driving force behind results, they must feel comfortable and integrated within their organization and this is only possible if the workers are informed, they know the different structures of the company, its mission, its philosophy, its values, its strategy, they feel part of it and, consequently, they are willing to give their all. In addition, we must not forget that internal communication helps to reduce uncertainty and prevent the dreaded rumor, a very dangerous element for companies.
Therefore, transmitting corporate messages, informing about what is happening within the company, motivating and establishing an effective line of communication between employees, management and the different departments of the company are some of the objectives pursued by internal communication.
Internal Communication Models
As for the types of internal communication, we can talk about two models: ascending, which is carried out from the bottom up in the company's organizational chart, and descending, which takes place from the top down. Often, many companies make the mistake of turning their communication into something unidirectional, where workers are mere passive subjects.
We must remember that the dialogue between management and workers must be constant. Feedback is essential in this type of communication. I say this because there are still companies that confuse communication with information. The difference is very clear: while the latter consists of the simple transmission of messages, for communication to exist, a response from the receiver is needed.
The question is now inevitable, but how can we successfully implement an internal communication policy? Without taking away from what the notice board, circulars, open days, information meetings, etc. meant in the past and can mean today, I have considered it appropriate to place special emphasis on a series of tools that, if used well, or rather, carried out professionally, can give us a great competitive advantage:
Annual conventions: They continue to be a strategic communication tool , mainly for teams involved in sales and commercial activities.
Internal magazine or News: This is one of the most commonly used tools for gathering general information about the company. It is a dynamic medium that is open to employee opinion and collaboration. When well prepared, it is highly reliable and allows staff to stay up to date with the latest developments in the organization.
New technologies: such as videoconferencing or intranet, which are becoming one of the most widely used tools in business communication today, due to their immediacy and interactivity. They allow the corporate feeling to be enhanced and employees to be motivated.
Even so, and despite its importance, internal communication remains one of the great challenges for Spanish companies in the 21st century. If we do not know how to take care of our internal clients, we will hardly be able to provide satisfactory responses to external clients. Therefore, let us not start building the house from the roof and let us ensure that internal communication is no longer the pending subject of our company, since it is a key tool for achieving strategic objectives. In addition, it helps to create a company culture, contributes to avoiding rumours by fostering a climate of trust and motivation and makes the company more competitive and profitable.